Eric Sondergeld

Eric Sondergeld, ASA, CFA serves as a Strategic Advisor to kmōdo, bringing more than 40 years of life insurance and retirement industry expertise to the team. As Managing Director at Greenwald Research — a leading independent research and consulting firm serving the health and wealth industries — Eric works with insurers, distributors, and financial organizations to uncover the insights that drive smarter strategic decisions.

His work spans consumer and advisor research, product development, distribution strategy, coverage gap analysis, and executive thought leadership. Eric has spent his career partnering with senior executives and innovation teams to separate industry myth from market evidence — helping organizations understand not just what the data shows, but what it means for growth. At kmōdo, he brings that depth of perspective to validate and sharpen the case for custom term insurance in the market.